Apple Camp Branding
Personal Project
PROJECT OVERVIEW
For this project, the objective was to design a personal logo to represent the individual's brand across various platforms including their personal website, business card, and apparel. Drawing inspiration from early 2000 cartoons, the aim was to create a logo that reflects the individual's unique style and serves as a visual representation of their creative work in illustration and graphic design.
BRIEF
The personal logo aims to encapsulate the individual's creative persona, drawing inspiration from early 2000 cartoons. It should evoke a sense of nostalgia while showcasing the individual's unique style in illustration and graphic design. The logo will serve as a visual representation of the individual's brand across various digital and physical platforms, reflecting their passion and creativity.
SOLUTION
The solution entails the creation of a dynamic and visually engaging logo that incorporates elements reminiscent of early 2000 cartoons. This includes bold and vibrant colors, playful typography, and stylized illustrations. By infusing these elements, the logo effectively communicates the individual's creative identity and resonates with their target audience. Through careful design considerations and iterations, the final logo achieves the perfect balance of nostalgia and modernity, positioning the individual's brand for success across different mediums.
IMPORTANT NOTES
It's crucial to maintain consistency in the usage of the logo across different platforms to establish a strong and recognizable brand identity. Any deviations from the specified guidelines should be approved to ensure brand integrity.
MECHANICAL SPECIFICATIONS
The logo should be versatile and scalable to ensure it looks clear and legible across different mediums and sizes.
It should be designed in a vector format to maintain quality and allow for easy resizing without loss of resolution.
Consideration should be given to color schemes and variations for different applications such as digital and print.
DELIVERABLES
Vector files of the logo in formats suitable for web and print (e.g., .AI, .EPS, .PDF).
High-resolution raster files (e.g., .PNG, .JPG) for immediate use on the personal website.
Guidelines document outlining logo usage, color variations, and minimum size requirements for optimal visibility.
Mockups showcasing the logo applied to business cards and t-shirt designs for presentation purposes.